MHSCN

Due Friday, July 30.

The Minnesota Health Strategy & Communications Network (MHSCN) Marketing Committee has decided to extend the deadline for entries for the 2010 Beacon Awards.

Enter your communications, marketing, public relations, community relations, planning or health care research efforts.

• Projects must have been completed between June 1, 2008 and June 1, 2010.
• The cost per entry is $35.
• Entries must be postmarked no later than Friday, July 30, 2010.

Based on your online survey feedback and combined with the work of last year’s Board, the 2010 Beacon Awards Program and conference will be held in the fall this year, instead in the summer. Winners will be recognized and their projects will be displayed at that time.

As in the past, the Beacon Awards Program is open to both MHSCN member and non-members. Projected completed on behalf of a member, such as by an ad agency, qualify as member entries. Members may submit as many entries as they wish.

Open the 2010 Beacon Awards Brochure (pdf)

Watch for further details on this year’s exciting MHSCN fall conference and Beacon Awards Program.

The Minnesota Health Strategy & Communications Network’s 2009 Beacon Awards were announced Thursday, July 23 at the MHSCN Summer Conference in Chaska. The Beacon Awards are designed to promote effective communication about an issue that affects everyone — health care — said MHSCN Awards Chairwoman Martha Parsons. Projects range from producing employee newsletters to managing communications with the public when a crisis hits.

“We all know health care can be very complex,” Parsons said. “Even so, these winners managed to convey their messages clearly and compellingly to achieve enviable results.”

Seventeen projects were recognized with a Beacon Award. Thirteen professionals evaluated the communications, public relations, strategic planning, research and marketing projects. Recipients are named below; click here for more information about MHSCN’s Beacon Awards Program.

Read more »

By Shelly Pauling, Region 5 Rep & Webmaster

If you’ve never seen this book, it is a great tool for hospitals marketers of all shapes and sizes. The book is titled “Hospital Campaigns That Work” and can be purchased from HCPro at a cost of $149.00.

I found this book to be very useful, as there were marketing campaigns and ideas for small, medium and large hospitals. This book doesn’t just give you pictures; it provides you with information about the campaign and lessons learned along the way. As a member of MHSCN, you have the opportunity to enter the annual Beacon Awards contest – this book just might give you some ideas you can implement in your hospital and enter in the awards program next summer.

If you are interested in purchasing the book, log onto HCPro’s website at http://www.hcmarketplace.com/prod-5821.html to view more information about the book and to purchase it online.

Someday you’ll probably need to find a new job - if yours is ending or changes seem to coming in your organization. That is normal - millions of Americans go through this every year. But the fact is that you’ll do better if you have a lot of help in your search.

There are more than 30 job clubs around the metro. Some are by invitation, others focused on other disciplines, but many will work for you. They include people who are looking for a job and who come out of gratitude for past assistance. They will help you learn the ropes of job search, connecting within complex organizations and what to do when you have a live opportunity.

Click here for club information.

Joel Stegner

Dear MHSCN Members:

Below are links to past Beacon Awards application documents that two former winners are sharing in hopes the materials might be of use to others as they prepare their own applications this year. Many thanks to Janis Kivela Hooey of Benedictine Health System and Jodi Monson of HealthEast for their generosity!

Reminder: About two weeks remain before 2008 entries are due …

Cheers,

Martha Parsons
MHSCN Awards Chair

“Take Control of Your E-mail Management Training Class” Buried Treasure - 13B