Our agenda features local, regional and national speakers on various healthcare marketing and communications topics, including strategic planning, research, marketing, public relations, measurement, professional development, ethics and much more.

Registration is affordable at $199 for MHSCN members, or $219 for non-members, which includes a $20 savings off a one-year MHSCN membership. Registration for the conference will open up in mid-September. Stay tuned for more information to come soon on speakers, sessions and a fun location within the Twin Cities.

And block off those days – that’s Thursday, October 14 and Friday, October 15 – for exceptional speakers, relevant topics and great opportunities to network with others in your field.

Sponsorships are available now. For more information, contact planning co-chairs Adrienne Foley (651-797-3699; Adrienne@foleyoutsource.com) or Amy Pak (763-473-0620; amypak@comcast.net).

It’s easy to renew online or by mail.

In case you were wondering, our members take different approaches to membership renewal.

Some have actually already renewed – they are the “early birds.” Some of those are actually new members who joined for the first time in the last couple months, while most of the others are probably people who have details like this down on their calendars.

Many of us are “the right time is now” people. We get the notice and start the process, either submitting a check request (if we have an employer who pays for memberships) or log on to mhscn.com, complete our registration and either pay online or by sending in a check.

Finally, there is the group I’d call “just in time.” If you are in that category (and many of us are), there are a couple of “just in time” moments coming up.

In October, we have our annual conference (moved from the summer to avoid those vacation conflicts). Many members renew in conjunction with the conference. If your employer who doesn’t pay for membership, but pays for an annual conference, by paying the non-member rate, you get an annual membership. A little tricky, but it will save you a little money.

Another “just in time” date is the end of the year, when everyone who hasn’t paid loses their membership benefits and won’t be listed in our 2011 membership directory, a very handy resources for networking with your professional colleagues. If you want to continue your membership, but just have trouble getting around to it, you will get plenty of reminders.

Of course, we are happy to have you renew your membership any time during the year, but would rather not have you delay it too long and go “missing in action.” However, whatever works for you works for u. We routinely welcome back “prodigal sons and daughters” who thought they had paid for their annual membership. By the way, if you were wondering whether you are a member, we are happy to confirm your membership status. You can find that out by logging in mhscn.com or by talking with a board member.

Hope to see you in October!

Joel Stegner, MHSCN Membership Chair

It’s easy to renew online or by mail.

Description:

The Manager, Internal Communications (IC) is responsible for assisting in the development and implementation of an internal communication program directed at helping connect our employees around the world to company strategy and direction through effective communication.

Specifically, the role will focus on plans to improve our corporate communication channels and messaging to meet the diverse needs of our global workforce. St. Jude Medical is a highly decentralized and matrixed organization, and this role will work in partnership with our product and selling divisions as well as other key partners in Corporate Relations, HR, IT, etc. to help cultivate effective communication across the company.

Essential Functions:
• Communication Channels: Develop an effective framework to understand what communication vehicles and tactics work best across our diverse divisions and employee base (field, office, manufacturing, international geographies, etc.). Significant focus on electronic communication channels, driving the continued evolution of the intranet across St. Jude Medical and working closely with selling divisions to address the need for effective mobile communication solutions. Closely partner with HR and IT to understand and integrate our growing system capabilities to better target the right information to the right employees through the right channels. Recommend and may develop new communications channels, as needed

• Communication Development: Work in close partnership with our PR & Communication managers, MarComm teams, HR and other key stakeholders in the management of an editorial planning process and the development of key communications focused on keeping employees informed, connected and educated about our company, our key initiatives and our impact on customers, patients and communities. This may also include targeted communication plans, issues communication or other general communication support for business needs such as the development of communication templates, tools and best practices

• Leadership Messaging: The IC Manager will help drive the planning and execution of messaging strategies for our executive leadership and other divisional leaders as needed, including a monthly internal video program and a range of other customized tactics as needed. Efforts will also focus on supporting companywide initiatives to improve the communication skills of managers through a range of tactics, including the creation and roll-out of best practice tool kits.

Qualifications:

• Bachelor’s degree in Marketing, Advertising, Communications or related field
• 7+ years internal communication experience
• Excellent business writing skills for a variety of audiences and communications tools
• Demonstrated success in developing and implementing strategic plans is required. This includes an understanding of the role of marketing and communications in contributing to the success of the overall organization
• Ability to establish collaborative relationships with co-workers by successfully working with many types of people; this includes the corporate relations staff, corporate and divisional executives, and divisional marketing-communications personnel
• Strong attention to detail, ability to multi-task and be flexible to changing needs of the organization
• Strong aptitude for electronic and mobile communication applications

Desired Qualifications:
• Experience in the medical device industry

Contact Information:

St. Jude Medical
One St. Jude Medical Drive
St. Paul, MN 55117
tlass@sjm.com
http://www.sjm.com

Description:

SENIOR ACCOUNT EXECUTIVE - Public Relations, Media, Marketing

A dynamic, entrepreneurial DT agency with an unwavering commitment to working with clients who are passionate about their industry and the betterment of the world is looking for a talented senior AE. This curious, globally-minded candidate will have a track record of seamlessly managing B2B clients in PR and integrated marketing. This person must have 5 + years\’ experience in B2B health care, technology and/or manufacturing industries, PR agency background, excellent relationship building skills, an interest in current news and trends, the ability to write and present, and experience integrating PR, marketing, web, social media and design into campaigns.

Qualifications:

Curious, globally-minded candidate will have a track record of seamlessly managing B2B clients in PR and integrated marketing. This person must have 5 + years\’ experience in B2B health care, technology and/or manufacturing industries, PR agency background, excellent relationship building skills, an interest in current news and trends, the ability to write and present, and experience integrating PR, marketing, web, social media and design into campaigns.

Contact Information:

elizabeth@elizabethlaukka.com
elizabeth@elizabethlaukka.com
http://www.elizabethlaukka.com

Description:

The Web Managing Editor will lead and oversee the editorial planning and general day-to-day maintenance of SJM external Web properties including SJM.com, SJM Professional and SJM Health sites. The Web Managing editor plays a vital role in ensuring the quality, timeliness, accuracy and connectivity of St. Jude Medical’s Web sites. This position will also design and implement efficient processes to work collaboratively with our product and selling divisions to ensure messages are timely, integrated, compliant and appropriate for the medium. Requires excellent cross-functional partnership and strong organizational skills to partner on defining and delivering web content on schedule.

For more details and to apply directly on-line, please go to www.sjm.com/careers. Select position #Corp 10031.

Qualifications:

• Bachelor’s degree from a four-year college or university
• 3+ years of experience in Web writing with demonstrated ability to apply the fundamental concepts, creativity, and practices of the profession. Strong background in journalism, copywriting, or marketing.
• 7+ years of experience in interactive, medical, patient and/or high tech marketing
• Experience in working in a regulatory-driven environment with in depth knowledge of U. S. Food & Drug Administration (FDA) regulations
• Experience in the medical device or health care communication profession preferred
• Experience working with content management systems is strongly preferred
• Ability to work across diverse geographic, business, and functional areas providing leadership and generating consensus with diverse stakeholders
• Ability to prioritize, organize, schedule and coordinate projects in a fast-paced, team-oriented environment under multiple deadlines
• Successful record of managing teams to deliver high quality work on time and in budget
• Knowledgeable about successful Internet marketing principles, trends and best practices
• Strong knowledge of web analytics tools, content management systems and e-mail service providers.
• Understanding of how to incorporate relevant content development and distribution tools, including HTML, Flash, video and video players.
• Clear and competent communicator that is able to work comfortably and effectively with people at all levels within the organization
• Strong analytical skills

Contact Information:

Terri Lass
651-756-2000
tlass@sjm.com
http://www.sjm.com

Description:

SERVICE LINE MARKETING SPECIALISTS

Job Opening ID# 3331

Hennepin County Medical Center is repeatedly named one of America\’s Best Hospitals by U.S. News and World Report. Located in the heart of the Twin Cities of Minneapolis and St. Paul, Minnesota, we\’re a dynamic academic medical center with 469 hospital beds (more than 100 in ICUs) and 16 operating rooms. We\’re Minnesota\’s first and largest Level 1 Trauma Center, and offer career opportunities in a setting where teamwork is not just talked about - it is practiced every day. Our mission as \”a public teaching hospital that provides outstanding health care services in an environment which promotes excellence in education and research,\” is the inspiration for the care we provide. Our diverse workforce creates an environment that fosters collaboration and commitment to our patients.

The Service Line Marketing Specialist is responsible for providing marketing and communications planning and support for medical center service lines to shape positive opinions and evoke desired behaviors among target audiences through activities that may include consumer campaigns, physician referral campaigns, events, and general internal and external communication activities, including web design, and graphic design and photography.

Two full time opportunities currently available in the Public Relations/Marketing division of Hennepin County Medical Center. These roles will report to the Director of Public Relations.

Interested applicants may apply online by visiting www.HCMC.JOBS. Online application deadline: June 18, 2010.

Specific responsibilities include:

• Represent the marketing discipline in service line leadership teams. Actively partner with operational leadership in the development and implementation of marketing plans.
• Develop and implement marketing plans, writing, editing, and designing promotional collateral materials including brochures, ads, and other materials; develop project budgets; plan graphic design projects.
• Develop content for the web, including design and development and writing for the web.
• Support special events for staff and the public; plan and execute community event participation and outreach activities.
• Work closely with colleagues in the Public Relations and the Business Development Program Manager, hospital administration, faculty physicians, and medical center staff to gain/maintain a comprehensive understanding of the operations, organizational goals and initiatives, medical specialties and common health conditions and current affairs.
• Become involved in professional improvement activities and/or community peer activities that support the work of the department.
• Maintain a strong, innate interest in medical science.
• Understand and follow all applicable hospital compliance and patient confidentiality restrictions and requirements.
• Perform other related duties as assigned.

Qualifications:

• College degree in marketing, business, mass communications, or related discipline plus a minimum of three to five years of health care marketing experience or an approved equivalent combination of training and experience.
• Clinic/Hospital marketing experience highly preferred.

Ideal candidate will:

• Possess prior experience developing/implementing marketing plans, writing, editing and designing promotional collateral materials.
• Exhibit familiarity with the principles and practices of marketing and communications.
• Work well in team settings (both large and small teams).
• Be flexible and able to accommodate the needs of a diverse and fast paced environment.

Please Note: external applicants receiving offers of employment from Hennepin County Medical Center must provide data for a Criminal Background Study; all offers of employment are conditional and are contingent upon successful completion of this study.

Contact Information:

Please contact Human Resources at 612-873-2277 for more information.
julie.herda@hcmed.org
http://www.hcmc.jobs