October 14th, 2009
The Minnesota Health Strategy & Communications Network’s 2009 Beacon Awards were announced Thursday, July 23 at the MHSCN Summer Conference in Chaska. The Beacon Awards are designed to promote effective communication about an issue that affects everyone — health care — said MHSCN Awards Chairwoman Martha Parsons. Projects range from producing employee newsletters to managing communications with the public when a crisis hits.
“We all know health care can be very complex,” Parsons said. “Even so, these winners managed to convey their messages clearly and compellingly to achieve enviable results.”
Seventeen projects were recognized with a Beacon Award. Thirteen professionals evaluated the communications, public relations, strategic planning, research and marketing projects. Recipients are named below; click here for more information about MHSCN’s Beacon Awards Program.
MHSCN 2009 Beacon Award Winners
(Note: Some categories have more than one winner. Entries were judged on a point scale, not against one another.)
Category 2A, Integrated Marketing Campaign — Large Projects
Captain’s Award -
St. Joseph’s Hospital Image Campaign 2008
St. Joseph’s Hospital, St. Paul and
Interval marketing firm, Minneapolis
Captain’s Award - New Brand Campaign: Meeker Memorial Hospital, Litchfield and Russell Herder advertising agency, Minneapolis
Admiral’s Award - “Save This Brain” Integrated Marketing Campaign: Hennepin County Medical Center, Minneapolis and Russell Herder advertising agency, Minneapolis
Category 3A, Print Advertising — Large Projects
Admiral’s Award - “Save This Brain” Sports Jersey Campaign: Hennepin County Medical Center, Minneapolis and Russell Herder advertising agency, Minneapolis
Category 5A, Employee Communications Project — Large Projects
Captain’s Award - Mission Matters Calendar: St. Cloud Hospital Spiritual Care and Communications Departments
Admiral’s Award - Caring for Generations Capital Campaign: CentraCare Health System Communications and Marketing Departments and CentraCare Health Foundation, St. Cloud
Category 7A, External Communications (Single) — Large Projects
Captain’s Award - 2009 Directory of Mothers’ and Children’s Services: University of Minnesota Amplatz Children’s Hospital, Minneapolis
Admiral’s Award - General Surgery Medical Play Kit : University of Minnesota Amplatz Children’s Hospital, Minneapolis
Category 7B, External Communications (Single) — Small Projects
Captain’s Award - Coborn Cancer Center Annual Report 2007: CentraCare Health System Marketing and Communications Departments, St. Cloud
Category 8A, External Communications (Series) — Large Projects
Admiral’s Award - PedsLink: University of Minnesota Amplatz Children’s Hospital, Minneapolis
Category 9A, Internal or External Web Page Design & Development — Large Projects
Admiral’s Award - SaveThisBrain.org: Hennepin County Medical Center, Minneapolis and Russell Herder advertising agency, Minneapolis
Category 11, Public Relations Project or Challenge — Large Projects
Captain’s Award - CentraCare Health System Women’s Health 101 Planning Committee, St. Cloud
Admiral’s Award - “Save This Brain” Bathtub Event: Hennepin County Medical Center and Minneapolis and Russell Herder advertising agency, Minneapolis
Admiral’s Award - Say No Más to HIV/STDs: Minnesota Department of Health, St. Paul and Russell Herder Advertising Agency, Minneapolis
Category 11B, Public Relations Project or Challenge — Small Projects
Captain’s Award - CentraCare Surgery Center Open Houses at St. Cloud Hospital
Admiral’s Award - Good Shepherd Care Center Closing: Benedictine Health System, Duluth
Category 12A, Community Collaboration Projects — Large Projects
Captain’s Award - Healthy Kids Club: Winona Health