March 22nd, 2010
Maple Grove Hospital, Maple Grove, MN
View Conference Agenda | Directions to Maple Grove Hospital
Just when your marketing plan is in place and things are running smoothly – along comes a UFO! No, not the flying saucer kind, but an unforeseen occurrence that can make you feel like you’re lost in space!
The health care galaxy holds all kinds of meteoric challenges that stem from economic crisis, reform debate, new technology, consumer attitudes and behaviors, and even the way health care is packaged and delivered that have created an uncertain future for marketing and communications professionals.
But with the right tools and information – from marketing and communications to social media and leadership skills – you can dodge these obstacles and position your mothership (and yourself!) for any cosmic event that comes your way.
Sponsored by:
AGENDA
8:30 a.m. - Registration and Continental Breakfast
9:00 a.m. - Opening Remarks
Ted Blank, President of MHSCN
Director of Marketing,
Hennepin County Medical Center
9:15 – 10:15 a.m. - GENERAL SESSION
Market Trends and Drivers: What’s Happening and How Should You Respond?
Danny Fell, Neathawk Dubuque & Packett, Chattanooga, Tenn.
Keynote speaker Danny Fell will give us an overview of current market trends and drivers, and tell us how to best position ourselves for whatever the future holds.
10:15 to 10:30 a.m. - Break
10:30 to 11:30 a.m. - Concurrent Sessions
Session A
Skills to Lead: Do You Have What It Takes?
Joanne Cirillo, HT Klatsky & Associates, Duluth, MN
How can you increase the strategic relevance of marketing inside your organization? By bringing the required skills to the table! Find out what they are from our speaker, who brings her perspective and experience as a hospital marketing executive and as an agency consultant. She’ll help you identify any gaps in your preparation to be a marketing leader.
Session B
Courage to Lead: Sustaining Yourself in Times of Uncertainty
Laura Kinkead, Executive Coach & Management Consultant, Minneapolis, MN
How do we lead in challenging times when there are no easy answers and the way forward is uncertain? Our speaker, a former health care marketing executive, will share practical approaches to weathering difficult times. She will help you access your capacity for resilience and reconnect to passion, meaning and purpose in your work and life.
11:30 to 11:45 a.m. - Break
11:45 to 12:30 a.m. - Round Table Luncheon
12:30 to 12:45 p.m. - Break
12:45 to 1:45 p.m. - GENERAL SESSION
You Have a Social Media Presence. So Now What?
Arik Hanson, APR, ACH Communications, Minneapolis, MN
A digital communications expert will help you re-evaluate your social media strategy and give you the tools and ideas to help your organization better tell its story, enhance its reputation and serve patients and stakeholders. You’ll return to your desk with ideas you can put into practice immediately.
1:45 to 2:00 p.m. - Break
2:15 to 3:15 p.m. - GENERAL SESSION
Lift-off: Lessons from Launching
In this panel discussion, hear from three of your peers who have recently launched new programs or facilities, including the state’s first WalMart-based clinic, the Upper Midwest’s only dedicated pediatric cardiovascular center and Minnesota’s newest hospital.
Panelists include:
- Ted Blank, director of marketing, Hennepin County Medical Center
- Trudy Marshall, director of marketing and communications, Children’s Hospitals & Clinics
- Jennifer Krippner, director of marketing, communications and physician relationships, Maple Grove Hospital
3:15 p.m. - Tour of Maple Grove Hospital
Welcome to a whole new level of health care – where a modern healing environment, technology, intelligent, patient-centered design have come together to provide an experience that respects personal preferences and choices. Your tour of Maple Grove Hospital will feature the Emergency Care Center, Imaging, Family Birth Center and the Medical/Surgical Care Center.
3:45 p.m. - Conference Adjourns
OUR SPEAKERS
Joanne Cirillo
HT Klatzky & Associates, Duluth, MN
As account manager and director of business development at HT Klatzky & Associates, Joanne has 27 years of health care marketing, advertising and public relations experience which includes more than a decade in executive positions at two of the largest health care systems in the upper Midwest – SMDC Health System and Allina Health System.
Daniel Fell
Neathawk Dubuque & Packett, Chattanooga, TN
With 20+ years of healthcare marketing experience, Danny oversees the Chattanooga, TN office of Neathawk Dubuque & Packett and has developed marketing strategies for a variety of health care clients, including Health Management Associates, Geisinger Health System, Children’s Healthcare of Atlanta, Advanced Cancer Technologies, and more. Danny co-authored The Marketer’s Guide to Market Research, published in 2008 by HealthLeaders, and the American Hospital Association’s 2004 Futurescan.
Arik Hanson, APR
ACH Communications, Minneapolis, MN
As the principal of ACH Communications, a digital communications firm, Arik helps organizations across the country create tight-knit communities, build strong brand awareness and drive thought leadership through integrated PR, communications and digital programs.
Laura Kinkead
Laura Kinkead Consulting, Minneapolis, MN
Laura is an executive coach, retreat facilitator and management consultant. She also has held marketing leadership positions within health plans, hospitals and clinic organizations. Laura has served as a retreat series facilitator for medical fellows and other health professionals through the Archibald Bush Foundation and University of Minnesota Center for Spirituality and Healing.
Click here to make a payment online. If you do not want to make a payment online, please send a check to:
Attn: Jenny Sanislo
MHSCN c/o Minnesota Hospital Association
2550 University Ave. W., Suite 350-S
St. Paul, MN 55114-1900
Those interested in sponsorship opportunities should contact Andy Meyer.