President’s Column
Dear MHSCN Member:
Welcome to the first e-edition of the Navigator newsletter, the official publication of the Minnesota Healthcare Strategy and Communications Network. By merging the quarterly, printed Navigator with the monthly, emailed Icebreaker, it is your MHSCN Board’s hope that we can increase the frequency and value of our member communications. Read more…
Save the Date! MHSCN Spring Program
Make plans to attend the spring conference of the Minnesota Health Strategy and Communications Network, Friday, April 16, 2010 at Maple Grove Hospital. The one-day conference will include presentations on the following topics:
- market trends and drivers
- personal and career development
- social media
- launching new facilities and services
Member Profile - Nancy Miller
How did you end up working in health care?
I was planning to be a high school teacher, but - like today — teaching jobs were scarce back in 1970. I lucked out in responding to a newspaper ad for a PR job at North Memorial and getting it. In those days, marketing was not a word used in health care. PR consisted primarily of newsletters and other print materials and coordinating events. Read more…
Health Care Marketing Changes Ahead
Insurance, provider and payment reform puts new challenges on marketers
Quality ratings and other metrics that increase transparency, enhanced targeted marketing through customer relationship management (CRM) software, search engine optimization (SEO) and search engine marketing (SEM), as well as stealth media that promotes word of mouth through digital platforms like social networking, are all serving to change the face of health care marketing today, said Roger Green, VP of Strategy, Policy and Marketing Communications at HealthEast Care System at a presentation sponsored by the American Marketing Association’s MN chapter. Read More…
New Online Directory Features
To enhance MHSCN’s member to member services, two new fields have been added to the personal data forms on MHSCN.com. Log in to add a “Professional Summary” and link to your website or blog. You can describe your skills and area of expertise in up to 300 characters. Check it out!
New Job or Promotion?
If you’ve had a recent job move or promotion, we’d like to hear from you. Let us know your name and new position, and we’ll report those changes in the next issue of The Navigator. Contact Jackie Ritacco.