Kick-start your work day with networking and tips on cultivating relationships with social media influencers and prospective patients who are new to your community.
The event will feature two speakers, a continental breakfast, and time to chat with fellow marketing and communications colleagues.
The cost of $5 for members and $10 for nonmembers includes continental breakfast and beverages provided by Bluespire Marketing.
Presentations and presenters
The Patient Journey
In today’s retail world, successful companies provide engaging and exceptional customer experiences. They continue to transform and innovate. Health care organizations have tried to emulate this success, but results have been mixed. Key barriers, such as a lack of health literacy, have left many patients confused, lost or frustrated.
For these reasons, it is critical health care organizations develop a sound patient journey map. The journey map provides patients an indispensable guide for how to engage with your organization and the wider health care ecosystem.
Virginia Kafer, health care strategy director for Bluespire Marketing, helps organizations build relationships with consumers. A practitioner of human centered design, she develops realistic strategies that are based in the consumer experience and aligned with corporate goals.
With 20 years of consumer relationship marketing experience, Virginia has been a part of many firsts:
- the first loyalty health care program designed for patient engagement
- the first program designed to impact quality ratings
- most recently, an innovation team focused on improving patient access
Virginia earned a master’s degree in business administration from the University of St. Thomas, and she recently completed a fellowship at the University of Minnesota.
Social Media and Influencer Engagement
Social media has become a legitimate tool in the health care marketer’s toolbox. But what about influencer engagement?
Social Media Influencer Missy Voronyak will discuss how she leverages her 20 years in health care integrated marketing communications to help clients identify and engage key online influencers to build authentic relationships, organize sponsored content campaigns and craft influencer summits.
Missy Voronyak, director of social media and influencer engagement at W2O Group's Minneapolis office, helps clients identify and engage key online influencers to build authentic relationships, organize sponsored content campaigns and craft influencer summits. Before joining W2O, Missy helped lead various marketing and communications efforts for Allina Health and the Betty Ford Hazelden Foundation.
The founder of the Minnesota Blogger Conference, Missy has earned a reputation as a patient advocate with her work as a leading blogger on food allergies. Her youngest child has severe food allergies. (Learn more at marketingmama.com.)
Missy earned a bachelor of arts in public relations at Drake University.
Directions and parking
See MHSCN event map.
We thank Bluespire for hosting this event with us. Bluespire is a strategy-led and technology-focused marketing firm specializing in content, digital communications and consumer interactions in healthcare and financial services. Learn more at bluespiremarketing.com.