Let's face it: we've had ANOTHER crazy year for healthcare. From the staffing shortages to the ever changing legislative updates to the continued mistrust of vaccines, it can be hard to know where to focus. MHSCN’s 2022 fall conference, "What's The Future," provides you with a unique opportunity to join marketing and communication colleagues who can appreciate the "craziness" we faced while learning how to figure out a way forward.
Due to the COVID-19 pandemic, we are proud to offer both an in-person and virtual option for attendees. See below for details on the in-person and virtual options.
In-person registration closes Sept. 25.
Schedule, topics and speakers
View our detailed conference agenda and speaker information.
7:30 – 8:15 a.m. Registration, Exhibitors and Continental Breakfast
8:15 – 8:30 a.m. Welcome Announcements
8:30 – 9:10 a.m. Trans Forming Healthcare
Jay Pryor, Jay Pryor Consulting
9:15 – 9:55 a.m. Bringing Humanity Back to Healthcare
Jennifer Krippner, Patient Experience Officer, The Institute for Healthcare Excellence
9:55 – 10:10 a.m. Break and Exhibitors
10:15 – 10:55 a.m. Mayo Clinic's Approach to Social Unrest and Issues Management
Sunni Hemingsen and Ginger Plumbo, Mayo Clinic
11:00 – 11:40 a.m. Best Practice for Pitching Broadcast Media
Kent Erdahl, Reporter, KARE 11
11:40 a.m. – 12:00 p.m. MHSCN Awards of Excellence Presentation
12:00 – 1:00 p.m. Lunch and Exhibitors
1:00 – 1:40 p.m. Equity in Healthcare: Providing Patients with the Digital Skills Necessary to Access Healthcare
Theresa Sladek and Katy Sullivan, Literacy Minnesota
1:45 – 2:30 p.m. Storycentric Marketing: How to Unlock the Power of Your Story
Kristi Piehl , Media Minefield
2:30 – 2:50 p.m. Break and Exhibitors
2:55 – 3:45 p.m. The Death of Social Media
Chris Boyer, Executive Vice President, Chief Brand Officer, Beth Israel Lahey Health
3:45 – 4:00 p.m. Closing Announcements
4:00 – 5:30 p.m. Mayo Tour* Optional
MHSCN is closely monitoring the COVID-19 situation in Minnesota to offer a safe conference in line with local, state and federal guidance. We are reviewing safety guidance periodically in advance of the event to ensure it reflects the most accurate information. By registering to attend MHSCN’s fall conference, you are attesting that you will follow the most current version of MHSCN’s safety guidance on the day of the event.
For in-person attendees, masks will be welcome but not required. MHSCN encourages in-person attendees to be up-to-date on COVID-19 vaccinations and to avoid attending if they recently received a positive COVID-19 test or are experiencing symptoms of COVID-19. Breakfast and lunch will be provided for in-person attendees, as well as MHSCN swag.
Virtual attendees will receive copies of presentations in advance of the conference and access to a livestream with Q&A functionality that includes an emcee to relay questions to speakers. A voucher for a lunch option will be provided to virtual attendees. MHSCN swag will be sent via mail after the conference; please include your mailing address with your virtual registration.
We are excited to offer this hybrid conference model to meet the needs of our members and event attendees.
Sunday Night Social
Conference attendees are invited to mix and mingle at our free Sunday social at Pittsburgh Blue in Rochester. Learn more and register online.
The Mayo Clinic in Rochester, Minnesota, is the original and largest Mayo Clinic campus. MHSCN Fall Conference attendees are invited for a private tour through the main atrium of the Gonda and Mayo buildings, Heritage Hall for a brief history overview, and then head to the adjacent Plummer building for a peek at their TV studio. Learn more and register online
The deadline has passed to reserve a hotel room at MHSCN's group rate, but other room rates are are still available at the Hilton Rochester Mayo Clinic Area, the location of the conference.
Book a room on the hotel website.
With questions, complete our contact form.