During fall conference 2019, explore the expanding role of the healthcare communicator and marketer.

Schedule, topics and speakers

7:45 – 8:30 a.m. Registration, Exhibitors and Continental Breakfast

8:30 – 8:45 a.m. Welcome Announcements

8:45 – 9:45 a.m. Keynote Presentation: Marketers, Do You Speak CEO?
Christine Albert, Senior Vice President of Marketing and Communications for LCMC Health, New Orleans, LA.

9:50 – 10:35 a.m. The Challenges of Rural Obstetrics Care
Catharine Richert, Senior News Reporter, Minnesota Public Radio

10:35 – 11:00 a.m. Break and Exhibitors

11:00 – 11:25 a.m. Patient Experience Efforts That Drive Market Share
Jessica Stauber, MBA, APR, Director of Marketing and Business Planning, St. Luke’s Health Care System

11:25 – 11:45 a.m. Updates from the Minnesota Hospital Association
Wendy Burt, Vice President of Public Relations and Communications, Minnesota Hospital Association 

11:45 a.m. – 12:25 p.m. Lunch and Exhibitors

12:25 – 12:45 p.m. MHSCN Awards of Excellence Presentation

12:45 – 1:35 p.m. Communication Strategies to Build and Nurture Community Health Partnerships
Jim Rice, Ph.D., Managing Director and Practice Leader, Governance and Leadership, Gallagher

1:40 – 2:25 p.m. Helping Your Organization Thrive Through Change: Change Management Essentials
Meredith Fox, CEO and Founder, Portage Partners Consulting

2:30 – 3:15 p.m. Duluth's Healthcare Boom: Insights from a Beat Reporter's Notebook
Kelly Busche, Business and Health Reporter, Duluth News Tribune

3:15 – 3:25 p.m. Wrap-up

3:30 – 4:30 p.m. Networking and Reception

More about topics and speakers

Membership + Conference = Savings

If you'd like to renew or become a new member of MHSCN, take advantage of our membership and conference registration bundle. For $190 (only $15 more than non-member registration fee), enjoy the benefits of MHSCN membership during the conference and all year long. 

1. Go to mhscn.com/membership.
2. Select your membership level. Enter your email address, and complete a security check to advance to the application form.
3. Enter BRIDGE2019 in the discount code field. The professional membership fee will go down $20 to only $40.
4. Once your membership application is complete, return to register for the conference at the low membership price.

Hotel reservations

If you need lodging before or after the conference, we recommend staying at the conference venue: The Inn on Lake Superior, 350 Canal Park Drive, Duluth, MN 55802

To make reservations, call 218-726-1111 or 888-668-4352 by Tuesday, August 27 and reference under the MHSCN room block.