Panel: Engaging Culturally Based Organizations in Public Health Outreach Efforts
From COVID Community Coordinators at the Minnesota Department of Health (MDH) to a switch in how child and teen checkups are promoted, health institutions are fundamentally changing the way they reach cultural communities: by engaging organizations from within the respective communities. The disproportionate effect of COVID on Black, Indigenous, and Latino communities, in particular, laid bare deep inequities in health outcomes across Minnesota and the United States. The latter combined with more awareness and recognition of systemic racism examples within health care has led health institutions to take a different approach to communications and outreach.
A panel will share examples of this change from across the community and its impact and their thoughts what it might mean for how health care organizations can improve their own communications and outreach efforts.
Overview of Panel Discussion
Minnesota Health Strategy and Communications NetworkC/O Minnesota Hospital Association2550 University Ave W # 350S, St Paul, MN 55114