|
8:30 am
|
Registration and breakfast
|
|
9:00 am
|
Welcome from MHSCN - Annelise Heitkamp, MHSCN Board President
|
|
9:15 am
|
How to Communicate with Empathy and Find More Pockets of Joy!
Former Twin Cities news anchor and workplace well-being advocate Roxane Battle delivers an uplifting keynote on how empathetic communication can foster connection, boost confidence, and create a more joyful work environment. Through personal stories and her D.R.E.S.S. for Success framework, she offers practical tools leaders can use to build trust, encourage collaboration, and spark meaningful change.
Speaker: Roxane Battle, Former Twin Cities News Anchor, Workplace Well-being Advocate and Author
|
|
10:00 am
|
Break
|
|
10:15 am
|
The Trust Factor: Building Brand Authority in Healthcare Through Thought Leadership
With U.S. healthcare trust plummeting from 71.5% in 2020 to 40.1% in 2024, and AI relying heavily on earned media for brand reputation, this interactive workshop will highlight the importance of thought leadership for healthcare organizations. This interactive session will provide practical steps to identify and leverage existing assets for effective thought leadership, addressing common questions and navigating internal challenges.
Speakers: Hyedi Nelson, Director, Health Strategy at Bellmont Partners and Shelli Lissick, Partner at Bellmont Partners
|
|
11:15 am
|
Navigating The Patient Experience
Experience real stories from patients in both rural and metro settings, highlighting how location, communication, and access shape care. From routine visits to critical care, panelists share what made their experiences feel supported, or overlooked, and how providers can better meet patients where they are.
Panelists: Tim Myers, Creative Manager at HealthPartners; Amanda Theisen, Communications Manager for Sunrise Banks; and Kristyn Wicht, Marketing & Communications Manager for Johnson Memorial Health Services
|
|
12:00 pm
|
Lunch and MHSCN Awards of Excellence presentation
|
|
1:00 pm
|
Sparking Fresh Ideas in Healthcare Marketing
Nonprofit healthcare marketing doesn’t have to be boring. We often play it safe, but safe doesn’t spark change. In this energizing session, Lauren shares creative, out-of-the-box strategies, along with the candid stories behind them that broke through internal roadblocks and sparked real engagement. You’ll leave with fresh inspiration and practical takeaways you can bring back to your own work.
Speaker: Lauren Hauter, Chief Marketing Officer of Minnesota Masonic Charities
|
|
2:00 pm
|
Break + afternoon snacks/coffee + networking
|
|
2:30 pm
|
Communicating Through Crisis: Lessons from the Annunciation Church and School Tragedy
When a crisis strikes, healthcare communicators often find themselves under intense pressure to communicate with clarity, compassion, and control. In this engaging discussion panelist share their firsthand experiences responding to the heartbreaking Annunciation Church and School shooting. Attendees will gain practical strategies for navigating media scrutiny, crafting timely internal messages, and supporting both staff and families during a time of community grief.
Panelists: Nick LaFave, Director of Communications at Children's Minnesota and Christine Hill, Media Relations Manager at Hennepin Healthcare
|
|
3:30 pm
|
Closing - Thank you
|
