AI is showing up everywhere in healthcare communications, but “trying it out” isn’t the same as “using it well.” This virtual learning session is about moving from curiosity to confidence. Hear from our two featured speakers how they’re using custom GPTs to elevate their work. Attendees will take away practical tips for guiding AI with purpose, protecting trust and accuracy, and using these tools to strengthen the expertise you bring to the table.
Prepared, Not Panicked: Building a Crisis Communication GPT
When the pressure is on, clear communication matters more than ever. This session explores how to build a custom Crisis Communication GPT to help your team respond quickly and strategically during high-pressure situations. Learn how crisis playbooks, messaging frameworks, and organizational voice can be embedded into an AI agent to generate clear, aligned communication in seconds.
Speaker: Kristyn Wicht, Marketing & Communications Manager, Johnson Memorial Health Services
Beyond the Basics: Building Custom AI Personas for Healthcare Communications
This session will cover how to build persona-based custom GPTs designed for the unique audiences healthcare communicators work with every day, including patients, employees, families, physicians, and the media. Because tone and language precision matter in healthcare, you'll walk away knowing how to develop detailed personas that capture the right language level, sensitivity, and personality, then train an AI to write and critique content through those lenses. Cross-platform compatibility and a step-by-step setup guide included.
Speaker: Patrick Schaber, Founder and CEO, Patrick Schaber AI & Marketing Consulting
Learn more about our speakers
Kristyn Wicht is the Marketing and Communications Manager at Johnson Memorial Health Services and brings more than 20 years of experience in marketing and communications. She incorporates artificial intelligence into her daily work to streamline content creation, enhance analytics and data interpretation, strengthen strategic planning, and maintain brand voice consistency. Kristyn also holds an AI for Marketing Certification from AI Academy by SmarterX, reinforcing her commitment to leveraging emerging technology in thoughtful and effective ways.
Patrick Schaber is a B2B marketing leader turned AI and marketing consultant with more than 25 years of experience building revenue engines for SaaS and technology companies. After leading marketing teams inside growth-stage organizations, Patrick now runs his own consulting practice focused on helping leaders operationalize AI in practical, revenue-driving ways. He works with executive and revenue teams to move beyond AI experimentation and build structured systems that improve clarity, speed, and performance across marketing, sales, and leadership functions.
